SoCal Museums is a group of marketing and communications employees of museums of varying sizes, disciplines, and missions from all over Southern California.
The mission of the organization is to foster dialogue between these marketing and communications professionals in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between member institutions. SoCal Museums meets quarterly in various locations across Southern California.
To be a member of SoCal Museums, an institution must be in one of the following counties: Kern, Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Santa Barbara, or Ventura.
An institution must be an accredited museum as recognized by the American Alliance of Museums (AAM), including art, historical, and science museums; zoos; aquariums; botanical gardens; and others. Non-accredited museums are also eligible so long as they fit within AAM’s definition of a museum.
Art galleries, historical landmarks, auction houses, and other organizations not fitting AAM’s definition are not eligible to join. All eligible institutions must have a full-time dedicated communications and/or marketing person on staff, preferably at the senior level. Part-time employees and consultants are not eligible to join.
To remain a member in good-standing, members must attend at a minimum one meeting per year and offer to host (if the institution has the capacity to do so) every three years.
For institutions that do not qualify to be a member of SoCal Museums, institutions can join as a SoCal Museums Affiliate. Affiliates are institutions that are accredited museums as recognized by the American Alliance of Museums (AAM) or non-accredited museums that fit within AAM’s definition of a museum. However, these institutions do not have a full-time dedicated communications and/or marketing person on staff which is required to be a SCM Member.